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Education
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GENERAL ABOUT THE INNOVATIONS
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NIKOLA TESLA – THE UNFORGETTABLE SCIENTIST
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BHRI ABOUT INNOVATION
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BHRI ABOUT INVENTION
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BHRI ABOUT ECO-INNOVATION
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BHRI ABOUT RESEARCH AND INNOVATION
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GENERAL ABOUT THE EU AND PERSONAL FUNDS
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BHRI HELPS TO IMPROVE INNOVATIVE PRODUCTS
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BHRI HOW TO BUILT AN IDEA
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BHRI EDUCATES TO LAUNCH NEW IDEAS
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BHRI ABOUT THE PATENT INNOVATION REGULATIONS
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BHRI ABOUT THE TRADE MARK REGULATIONS
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BHRI ABOUT THE MODEL INNOVATION REGULATIONS
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BHRI educates to Launch New Ideas
   
Of all the creative work produced by humans anywhere, a tiny fraction has continuing commercial value. For that tiny fraction, the copyright is a crucially important legal device.
Lawrence Lessig
 
   

BHRI educates to Launch New Ideas


 You have tested the idea and a finished prototype?
> Next step is planning on how to launch the idea. First, decide whether it is suitable for local or for global market. We will give some practical tips based on our experiences and we will disclose the two most common options that the innovator has.

 Sale of intellectual property rights
> The first option is to adequately protect the innovator's idea and then to present the idea to selected industries in a way that they could exploit opportunities, royalties or percentage of sales of the final product, all resulting from your ideas. This payment is called - payment from intellectual property rights.

Hidden traps of these decisions in several areas are:
 

Length of the procedure;
 

Internal development departments - which do not want external ideas.;
 

Low payments of the intellectual property rights. Companies cover all the details of the product/idea meaning that every expense must be carefully planned. Negotiations can be time consuming and extremely hard and the outcome is not guaranteed since it depends on financial calculations and strategic planning;
 

New ideas should be within reason. Companies have usually a wide range of different products. They want to know how successful is going to be the new product and what will be the cost of this particular idea/product.
 

 Make your own presentation, production and marketing!
> The second option is to create the final product and placing it on the market by yourself. This option is as lengthy as the first one but in practice quite usual. It depends on what scale one wants to do it. It is a big difference whether you are thinking of a small manufacture or a big industrial production. In any case one needs to be prepared and persistent.
In this case, we suggest that you place the so called "alpha" or experimental series of product on the market and see what the response of potential customers is going to be. If it is a good product and the customers are willing to pay for it then you are ready to move forward.

Innovators usually value their product based on personal, subjective observations while the market might give it completely different value. The best reference is always the customer's feedback.

We, for instance, always make a trial batch, which is tested by potential future clients. If they like the product and they are willing to pay for it, it is the best possible reference and the "ticket" for further development.

Acknowledge the observations of the potential customers. Use these results to upgrade your product. Then you can go to production of so-called "beta" series, which is typically suitable for real marketing.


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