BHRI educates to Launch New Ideas
tested the idea and a finished prototype?
Next step is planning on how to launch the idea.
First, decide whether it is suitable for local or
for global market. We will give some practical tips
based on our experiences and we will disclose the
two most common options that the innovator has.
intellectual property rights
The first option is to adequately protect the
innovator's idea and then to present the idea to
selected industries in a way that they could exploit
opportunities, royalties or percentage of sales of
the final product, all resulting from your ideas.
This payment is called - payment from intellectual
Hidden traps of these decisions in
several areas are:
Length of the procedure;
Internal development departments - which do
not want external ideas.;
Low payments of the intellectual property
rights. Companies cover all the details of the
product/idea meaning that every expense must be
carefully planned. Negotiations can be time
consuming and extremely hard and the outcome is not
guaranteed since it depends on financial
calculations and strategic planning;
New ideas should be within reason. Companies
have usually a wide range of different
products. They want to know how successful
is going to be the new product and what will
be the cost of this particular idea/product.
own presentation, production and marketing!
The second option is to create the final product and
placing it on the market by yourself. This option is as
lengthy as the first one but in practice quite
usual. It depends on what scale one wants to do it.
It is a big difference whether you are thinking of a
small manufacture or a big industrial production. In
any case one needs to be prepared and persistent.
In this case, we suggest that you place the so
called "alpha" or experimental series of product on
the market and see what the response of potential
customers is going to be. If it is a good product
and the customers are willing to pay for it then you
are ready to move forward.
Innovators usually value their product based on
personal, subjective observations while the market
might give it completely different value. The best
reference is always the customer's feedback.
We, for instance, always make a trial batch, which
is tested by potential future clients. If they like
the product and they are willing to pay for it, it
is the best possible reference and the "ticket" for
Acknowledge the observations of the potential
customers. Use these results to upgrade your
product. Then you can go to production of so-called
"beta" series, which is typically suitable for real
By registering at our Workshop or Symposium You can
be paired with all the data from Our and World’s
practice in one place.
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